WHITE
WORLD

INTERIOR ยท COMMERCIAL

Showroom | Vienna

The Vienna store by star designer Philipp Plein is staged as a “White World”, a shining example of the expressive power of minimalist furnishings: lines and shapes are precisely guided, the floor and walls gleam in pure white.

Integrated spotlights generate punctual highlights that are reflected on chrome, metallic surfaces and in mirrors. Glass showcases turn fashion into exhibits. White chandeliers and a crystal skull make a statement – in the middle of Vienna’s baroque city centre.